USB Connector works both ways

What took so long?

Half the time when you try to insert a USB connector it doesn't fit because it's upside down, so you have to try again.

This clever invention puts paid to the fundamental stupidity of USB connector design.

"Rather than connectors on one side and a block of plastic on the other, the inside of this plug contains connectors on both sides and a thin piece of plastic in the middle. The unique configuration makes it possible to plug your device in without having to fiddle with it to figure out which end is up."

1-meter-long USB to 30-pin Apple connector: $14.99.

[via engadget and gajitz.com]