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February 19, 2013

"13 years of blogging: what's next?" — by Michael Pusateri

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Who the hell is Michael Pusateri and how come he gets his own byline and guest post here, when many far more bold-faced names have crashed and burned on the impossible slopes and scree of Mt. boj?

I'm glad you asked.

FunFact: Even he doesn't know he's being featured here.


My philosophy when it comes to the net is do it first, then say you're sorry.

So yo Michael: Sorry to have stolen your stuff.

I hope you'll give me time to take it down before unleashing your lawyerbots on me.

Others haven't been as kind.

But I digress from the main event, which is the republication below of his February 13, 2013 Cruftbox post recounting the arc of his blogging presence from its beginning on January 21, 2000.

I found it compelling reading, chock full of useful advice to take with me to bookofjoeTV, approaching steadily but inexorably on little cat feet from Kyle Weiner's ultra-deep black Brooklyn skunkworks. 


13 Years of Blogging — What's Next?

 This past January 21st marked the first day of the 14th year of Cruftbox. I've been blogging for 13 years now.

I've talked a little about where my blogging has been in the past, and compared it to social media like Twitter and Facebook. But I'm going to talk about where I think blogging is going next.

First, let me define what I mean by blogging since, like many terms, it means many things to many people.

Blogging is an individual's thoughts and interpretations on a particular topic, presented in a unified way that creates a fuller picture of the person and their ideas.

Not a perfect description but close enough for my purposes. Sure, there are the occasional group blogs that might qualify but most could be considered group sharing, not group blogging. Metafilter is a site for group sharing, not blogging. Comments are not blogging.

Many of the popular sites may have their origin in individual weblogs, but have morphed into online magazines, newsletters, and newspapers. Huffington Post, The Daily Beast, and The Drudge Report are all newspapers, virtually indistinguishable from print-originated newspapers. Even sites like Daily KOS, Redstate, Talking Points Memo, and Breitbart are almost exactly the same as supermarket tabloids. They focus on gathering information and reporting on the information to their particular narrative for commercial purposes.

Some may quibble about my distinction, but they are the types that quibble about everything in life, so we pay them no mind. ;)


Social Media and Your Digital Life

One issue going forward with individual blogging is how it continues in relation to social media, most of which is ephemeral, with an exceedingly short life of relevance.

I enjoy the social services as much as anyone. It's fun to get Likes, Retweets, and Favorites. The majority of stuff posted there is OK to fade away. Your photo of a plate of pancakes captioned as "Noms!" is not going to be something your grandkids are going to frame and hang in the living room.

Social services like Facebook, Twitter, and Google+ aren't going away anytime soon, but at some point they will essentially be gone, due to evolution of platforms, trends, and relevance. Don't believe me? How are your usenet posts doing? Maybe your explanations in the AOL forums are still easily accessible? Or your witticisms on MySpace?

But there are things from the social feeds that are special, that you do want to keep, and that are important to you. But you need to realize that those things will fade unless you are the one to store them away. And you need to store them somewhere where you have a modicum of control.

I think that part of the future of weblogs is as a scrapbook of sorts for your social media "moments" that you want to capture and preserve within your own control and outside the remit of ever-changing privacy and usage policies.

A few groups are toying around the edges of this, but I think it's going to become more popular to exfiltrate your social media content to your own blog so you are not beholden to others. Thinkup is a start, but more focused on the analytics of social media feeds than sorting and storing the nuggets you feel strongly about.

The cost of storage and servers continue to plummet, in most cases far exceeding our ability to create content to fill what's available. Also,[increasingly there is trust and] faith in "the cloud" to store your content as a service you pay for, like you pay for gas, electric, broadband, and water. It would be fairly straightforward to offer a blogging platform that allows you to write traditional posts as well and store whatever you want from your social media feeds.

Talking about this with my friend Greg, he talked about assembling the individual "atoms" of social media into the large "molecule" of an event or experience. Being able to save and store these molecules outside the volatile ether they exist in now will become de rigueur.

My friend Eric Freeman used to talk about lifestreaming and how we'd end up with a way to keep track of our "digital life." Today, most of us in the First World are living a digital life with bits and pieces scattered across the web and Internet. [It is] time for people to take control of their digital life and bring it together in a way they like, rather than the way developers in Silicon Valley like.


Full disclosure: I crossed paths with the lifestream of Michael Pusateri yesterday, when I read his Cool Tools review* of a bike flat repair kit. His byline was linked and Bob's your uncle.

*Review appears here in upcoming 12:01 p.m. post. So I guess he gets an encore, what?

February 19, 2013 at 08:01 AM | Permalink


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It is easier to get forgiveness than permission.

Posted by: PT | Feb 20, 2013 10:52:02 AM

"Take a break, or just stop."

"I found it compelling reading, chock full of useful advice to take with me to bookofjoeTV, approaching steadily but inexorably on little cat feet from Kyle Weiner's ultra-deep black Brooklyn skunkworks."

Did I miss something?

Posted by: bookofjoe | Feb 19, 2013 4:16:12 PM

Take a break, or just stop. Do you really *need* the revenue from BOJ?
(just realized the biblical parallel there, heh; and after all these years...)

Posted by: jim` | Feb 19, 2013 3:05:49 PM

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