A few words from the flight deck (how do you spell CFIT?)

As I prepare to enter the second half of year 9 of bookofjoe (August 24 marks my anniversary) at long last things are starting to happen: the bookofjoeTV ice sheet has begun to crack and melt, with real thawing and opening of the heretofore immobile, unyielding mass accelerating now with every passing day.

The next six months will see more changes and developments than have happened since 2004.

For one thing, it's crystal clear that the internet is going mobile — if you're not front and center and easily accessible and usable on a phone or tablet, you won't exist in a year or two.

To that end, all my wood is behind the mobile arrow backstage here as a crackerjack new media designer-developer is moving to make bookofjoe mobile better than its current computer screen version.

Stay tuned over the next few months as I roll out a series of new features including: a stylish bespoke home screen icon for phones and tablets; new easy-to-navigate content, customized and optimized for phones and tablets; a new website look; bookofjoeTV features integrated into the website; and much, much more.

Here's a taste of the information that's now flowing to me via my finally untapped, long dormant Google Analytics (GA) dashboard from my Brooklyn-based wunderkind's skunkworks:

After a brief review of your mobile device traffic from February 4, 2012 — February 4, 2013, I have some interesting data to share:

During that timespan, boj received 795,917 unique visitors (66,300/month).

Of those visitors, about 67% were new visitors and 33% were returning visitors.

The average visit duration was 79 seconds and approximately 17% came from mobile devices.

Of those mobile visitors, about 70% were using iOS, 20% Android, and the remaining 10% Blackberry/Windows/Samsung/Nokia.

About 73% (with an almost even split) of all mobile devices had screen resolutions of 320x480 or 768x1024, indicating either iPhone 3, iPad<3 (e.g. without a Retina display), or iPad mini.

To summarize, bookofjoe's mobile audience is not very large at the moment (17%), but makes up a significant enough fraction of total traffic to warrant an investment in mobile visitors.

The main devices to target are those running iOS, with special attention being paid to iPhone and iPad, both non-Retina and Retina (to be prepared for any future shift to retina displays).

Secondary to iOS are Android devices using similar screen resolutions.

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Note added at 7:55 a.m. Friday, February 8:

So, interesting update.

I just discovered that GA does not account for pixel density.

What this means is that while a device like the iPhone 4 has a screen resolution of 640x960, it is registered by GA as 320x480 (the same as iPhone 3).

Similarly, an iPad 3 would considered as 1024x768 (as opposed the actual 2048x1536).

With that in mind, there are more Retina devices in the mix than I initially thought (e.g. iPhone 4 and iPad 3).

This does not change our direction at all, but I thought you should know.