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April 10, 2013

BehindTheMedspeak: "Walnuts May Curb Diabetes" — New York Times channels The Onion

Screen Shot 2013-04-10 at 11.59.29 AM

How else to explain the pathetic attempt to get eyeballs and attention with a silly headline akin to stuff you're used to seeing on The Onion?

Up top, page 4 of yesterday's Science section.

I don't blame the author of the brief item, Nicholas Bakalar: he didn't write the headline.

Someone needs to restore some adult supervision to this superb section of the paper before it completely jumps the shark.

Bakalar wrote that "compared with women who ate no walnuts, those who consumed 8 ounces [that's half a pound] or more a month reduced their risk for Type 2 diabetes by 24%."

At least he didn't go on to quote the study's authors as saying they now eat walnuts daily.

Sheesh.

Give us a break.

April 10, 2013 at 08:01 PM | Permalink


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Comments

Half a pound of walnuts? That`s a LOT of brownies!

Posted by: John A | Apr 12, 2013 12:38:49 AM

I've spent a good amount of time outing the poor reporting of the NYT in this arena by referencing the sponsors of the nutrition papers the reporters don't bother to read in favor of simply repeating the labs' press statements or the abstracts.

Often the fodder for this kind of marketing spin gets hidden behind paywalls for journals, or obfuscated through foreign research institutes a lot more these days and the sponsorship may be hidden behind endowed chairs, lab sponsorship and other means of financial support.

To their credit, the NYT is now usually reporting on the sponsorship where they couldn't be bothered before.

Posted by: Scott | Apr 10, 2013 11:23:30 PM

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