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November 12, 2017

Eiffel Tower 1925-1934

Citroen-eiffel-tower

True.

From Arnold Clark:

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How Citroën turned the Eiffel Tower into a huge advert in 1925 — for 9 years

André Citroën, the  founder of Citroen, has always been considered a marketing genius. Citroën was one of the first car companies to sponsor car races and rallies, and he promoted his car plant to tourists as the most beautiful in Europe. 

In 1925, Citroën actually rented the Eiffel Tower and had the Citroën brand name embellished across it using 250,000 lights.

A total of 250,000 light bulbs and 373 miles of electric cable were used to make the 98-foot-high letters.

It was recorded in the Guinness Book of Records as the world's largest advertisement. The illuminations were so bright that Charles Lindbergh used the tower as a beacon when coming into land after his solo flight across the Atlantic.

The sign remained in place until the company went bankrupt in 1934. The company was saved a month later by Michelin at the request of the French government — Michelin was Citroën's biggest creditor. Pierre Michelin replaced André Citroën as chairman.

November 12, 2017 at 12:01 PM | Permalink | Comments (1)

Grasshopper discovered embedded in a van Gogh painting

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See it?

From the New York Times:

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More than a century ago, a grasshopper found its way to art immortality.

The insect was discovered embedded in Vincent van Gogh’s 1889 painting "Olive Trees" [top] by an official at the Nelson-Atkins Museum of Art in Kansas City, Missouri, the museum announced Monday.

As part of a research project to examine 104 paintings, Mary Schafer, the museum’s paintings conservator, noticed under magnification that there was an insect [center, below]

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in the "lower foreground of the landscape" of "Olive Trees"  that was not visible to the naked eye.

"It is not unusual to find insects or plant material in a painting that was completed outdoors," Ms. Schafer said in a statement. "But in this case, we were curious if the grasshopper could be used to identify the particular season in which this work was painted."

The museum reached out to Dr. Michael S. Engel, a professor of ecology and evolutionary biology at the University of Kansas, who determined that the grasshopper was dead before it landed on van Gogh's canvas because there was no movement in the surrounding paint. Nothing further about the time of year that the painting was worked on could be determined.

Van Gogh died in 1890, the year after he completed "Olive Trees." In 1885, van Gogh had described his frustration with working with landscapes outside in a letter to his brother, Theo: "But just go and sit outdoors, painting on the spot itself! Then all sorts of things like the following happen — I must have picked up a good hundred flies and more off the four canvases that you'll be getting, not to mention dust and sand."

November 12, 2017 at 10:01 AM | Permalink | Comments (0)

Tiffany Paper Cup

Z

"The Everyday Objects collection transforms utilitarian items into handcrafted works of art. The paper cup we use to serve coffee in Tiffany & Co. stores is reimagined in bone china."

Set of two: $95 (coffee not included).

November 12, 2017 at 08:01 AM | Permalink | Comments (0)

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