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September 20, 2004

Petal chair


Ora-Ito designed it for Cappellini.

It has a fiberglass shell mounted on white or anthracite-lacquered metal or stainless steel.

Float above it all....

Ora-Ito's an interesting person.

His given name is Ito Morabito.

He dropped out of design school after two years, then worked for an architect and for shoe designer Roger Vivier before getting a job at a magazine called Crash, where he created virtual products for virtual brands.

The idea, he said, "was to make fake publicity for fake products that looked real."

Marcel Duchamp is smiling down benignly from heaven if he's watching. But I digress.

Ora-Ito put his fake products online, and soon a Swiss collector was asking to buy his non-existent watch.

He then moved to another magazine, Jalouse, where he designed "ads" for a Louis Vuitton backpack, a Gucci villa and a camouflage-patterned carrying case for a Mac laptop - all of which were total fabrications.

Didn't matter: the "Vuitton" backpack alone drew 2,000 inquiries.

He then accepted an invitation from ultra-high-end furniture maker Cappellini to design a media campaign, and then a chair.


The petal chair.

[via the New York Times]

September 20, 2004 at 03:01 AM | Permalink


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