'In crust we trust'

Aphorism printed on the takeout boxes at Denino's Pizzeria Tavern in Staten Island, New York.

It's a nominee for the 2004 bookofjoe Best Slogan Award.

Denino's has been run by the original founders and their descendants since 1937, in the Port Richmond section of Staten Island.

People even come all the way from Brooklyn, and sometimes Manhattan.

Citysearch rates it 9.7 out of 10: pretty impressive.

Frank Bruni, the New York Times restaurant critic, took the Staten Island Ferry with some friends to check it out recently, and wrote about the pizza, "Great, with a terrific crust from the brick oven."

Save a place for me.