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November 5, 2004
MorphWorld: Is Apple morphing into Tiffany & Co.?
I think so.
Ever so subtly, Steve Jobs has edged Apple's signature blue closer and closer to the iconic blue of Tiffany.
The power of subliminal association and the equation of Tiffany with excellence, with Apple thus seen as being the Tiffany of computers, is the most striking example of guerilla marketing I've ever seen.
Makes Rei Kawakubo look like a piker.
You GO Steve!
November 5, 2004 at 01:01 PM | Permalink
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