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November 10, 2004

offoffoff.com

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This site styles itself "The guide to alternative New York."

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Reviews of Art, Theater, Film, Dance, Radio/TV, Music.

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Poking around, I came upon their "Destroy our logo" feature.

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What's that?, I wondered.

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Turns out they "spent about 30 seconds making our logo - and it shows!"

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So they invited their readers to do better, and promised to pick the best one and use it.

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Up top is the current one.

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Or, I should say, one of them. More on that in a minute.

Here's

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the original one they hated.

But here's what's really cool: they tricked out their logo on the home page so that if you simply run your cursor over it - don't click on it - it morphs into one after another of the various alternatives submitted.

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The whole collection of submissions, along with their own failed attempts, is on the "Destroy our logo" page.

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All this is very interesting to people like me who haven't a clue how to do computer design-type stuff.

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Full disclosure: the now-iconic bookofjoe logo and background were chosen from the "no-brainer" TypePad template choices when I signed up in January.

November 10, 2004 at 11:01 AM | Permalink


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Comments

Fun with Photoshop, anyone?

Posted by: tara | Nov 10, 2004 11:53:23 AM

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