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January 24, 2005

SanDisk v iPod - 'Two chips enter, one chip leaves'


"Flash Card With U.S.B. Connector For Downloading Data Directly"

That's the headline for Michel Marriott's breathless article in last Thursday's New York Times Circuits section, about SanDisk's forthcoming flash memory chip incorporating a U.S.B. connector.

SanDisk unveiled it with much hoopla at last month's Consumer Electronics Show in Las Vegas.

It's going to be released in April, with memory capacity and price yet to be announced.

Hey, Michel and SanDisk, guess what?

You don't have to wait till April to get one: Apple's already selling 'em for $99.

Oh, yeah, I almost forgot: Apple will also throw in a music player, earphones, a lanyard, a rechargeable battery, and the coolest design on the planet.

Better rethink that price structure, eh, SanDisk?

'Cause Stevie Jobs just ate your lunch.


Sure, I'd like a piece of gum.

January 24, 2005 at 11:01 AM | Permalink


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Palm sells quite a few models that use SD chips but won't accomodate an iPod shuffle.

Posted by: Phillip Winn | Jan 25, 2005 11:36:34 AM

Don't compare apples and oranges (if I may say), just because Apple released a nice flash-based MP3 player doesn't mean that it will (or even can) replace every other flash storage... What use could be an iPod shuffle for somebody using a digital camera with a SD card slot ?!?

Posted by: Florent | Jan 25, 2005 8:07:02 AM

I think this is one of the first examples of a new trend...PC HW so commoditized it becomes a loss leader to sell services/sw/music...same as has been happening in the vidgame biz for years finally arriving in pc land...

Posted by: stephen bove | Jan 24, 2005 6:21:52 PM

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