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January 20, 2005

iPod Shuffle - A steal at twice the price


You tell me which is a better deal:

1) Buy a 512 MB Memory Stick


($160) or

the 1 GB version



Now you've got easily transportable, non-volatile storage for your files and stuff.

Except you need a Memory Stick Reader to use it.

That'll be another $41.

2) Buy a 512 MB iPod Shuffle ($100). Or the 1 GB version ($150).

Now you've got easily transportable, non-volatile storage for your files and stuff.

Oh, yeah, I almost forgot: Apple will throw in - free - the following: a music player, as elegant and stylish as any functional object on the planet; a 12-hour rechargeable battery; a lanyard; earphones;


and a U.S.B. 2.0 connector so you don't need a reader.

Pick up the clue phone.

Apple has just disemboweled the flash memory market.

Or - at the very least - brought prices down to where they should've been all along.

January 20, 2005 at 03:01 PM | Permalink


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Yeah, my impression was that apple was about 2x actual retail on competing goods ...

Posted by: Ennis | Jan 20, 2005 9:13:14 PM

The iPod Shuffle is price great against competing flash-based players, but if you compare to a standard USB key, prices have dropped dramatically. For example, Amazon.com is selling a SanDisk 1GB key drive for <$80. See: http://www.amazon.com/exec/obidos/tg/detail/-/B0001FV3C8/qid=1106268562

Posted by: Leonard | Jan 20, 2005 7:53:23 PM

It's my recollection that "memory sticks" were always at the expensive end of the spectrum - furthermore they serve a completely different purpose, and appear to be about 1/4 the size of the apple thing. Net net net, you do have a point - the price of memory has been in free-fall mode for a couple years now. Only recently though did Gmail trigger the "free memory" hysteria that so many people *were* talking about (and have since quit). The discussion went something like, "All memory will be 1) online and 2) free within 5-10 years". Combine that with Philly being the first fully "wireless" city by what, 2006 (?), and you've got an interesting business opportunity.

Posted by: fat kid | Jan 20, 2005 4:51:05 PM

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