Cordarounds

Take corduroy pants, rotate the weave 90°, and you've got Cordarounds.

Chris Lindland invented them; Enrique Landa's his business partner.

When their men's pants showed up online last month, they sold out in two weeks.

The pants ($88) come in Olive, Ink Blue and Toffee, with whimsical contrasting prints lining the waistband and pockets.

They're now creating Cordarounds for women.

[via Michael Krantz and the New York Times]