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March 29, 2005

GolfPunk

Fpissue7

One day back in 2003, Tim Southwell and Iestyn George got to wondering if there might be an audience for a golf-based magazine geared to the Maxim and FHM magazine crowd.

Last year they put out the first issue of GolfPunk magazine and it's been a rocket ride ever since.

Issue 7 is just hitting the newstands and the magazine seems to have hit a sweet spot, what with steadily increasing circulation and word-of-mouth among golfers who don't drive Buicks.

Though the magazine is U.K.-based, over 60% of their website traffic is from the U.S.

George, the magazine's deputy editor, pointed out in a piece he wrote for the March 24 Financial Times that the most obvious difference between his publication and other golf magazines is that he has Bunker Babes explaining the game and a Golf Nurse to help with form problems.

Even the establishment has taken to the magazine, with the PGA and R&A having given it their seal of approval.

Fpdays

As George wrote in his article, "There is a place in golf for young men with vertical hairstyles."

March 29, 2005 at 03:01 PM | Permalink


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