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April 25, 2005

Gucci Flora Watch


Only 2,000 were made, making this a very limited edition.

They went on sale on February 1 in Europe but Gucci only took out a full-page color ad on page 7 of the first section of the New York Times yesterday to flog it.

I wonder if that means things didn't go as planned when the watches were introduced nearly three months ago.

Is this the equivalent of fashion's Dollar Store?

Sort of posh surroundings, considering that the watch is only available in the U.S. at Gucci's flagship 5th Avenue boutique in New York City.

The Flora pattern was created by Rodolfo Gucci himself in 1966 for Grace Kelly.

The watch has a stainless steel case encircled by a satin wristband with the classic floral design print.

Called the G Bandeau Flora, it's available in three different versions:

1) The luxury edition (below), with thirty diamonds ($3,600)

2) The mid-range (above), with six diamonds ($1,475)

3) The sportier entry–level version, sans jewels ($830)

All three are made in Switzerland and feature a quartz movement.


The store's exact address, if you've just got to stop by and pick one up today: 685 Fifth Avenue.

April 25, 2005 at 01:01 PM | Permalink


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I picked up the June edition of SELF magazine today to see this stunning watch around the wrist of Jennifer Garner. Obviously the one watch I have fallen in love with recently is $3,000. My little heart is crushed.

Posted by: Carolyn | Jun 6, 2005 11:24:34 PM

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