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July 5, 2005

'63% of men allow at least half an hour a day in the bathroom getting ready for the day' — Gillette survey

30shavexl

The above headline is from a story in last Thursday's New York Times about the new new thing in men's grooming: the shave as art and ritual.

Memo to Gillette: you got the number right but not the time frame: 30 minutes is about right for me — per week.

You gotta be kidding me: all these girlie men (Arnold, you were right!) are fussing and primping in front of the mirror that long every day?

Clearly they don't have blogs.

Ha.

According to the article, you need at least 30 minutes to work through a ritual involving preshave oil, shaving cream mixed and applied with a pure badger–hair bristle brush, the shave itself, razor bump repair ointment, and a final application of moisturizer.

Puh–leeze.

Oh, yeah: there's also a postshave mask designed to be left on for at least five minutes to tighten and tone.

Ain't gonna happen here, tell you what: I got bigger fish to go under the bridge.

Wait a minute... the fish fry and the water goes under the bridge.

Right?

Or do you boil the water prior to poaching the fish?

Ah, the heck with it.

July 5, 2005 at 10:01 AM | Permalink


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