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July 8, 2005

bookofjoe — The wristband

Mmnb_1

Today's USA Today has a feature story by Jill Lieber about the rise of wristbands.

It's a phenomenon, started by Lance Armstrong's yellow "Livestrong" and now with a life of its own.

Never one to lead where I can follow, I've decided to hop on board the bandwagon.

To that end I decided to investigate what it would take to create a bookofjoe wristband in my signature green.

Well, one thing led to another and I happened upon a wonderful website.

It's the entire Pantone Color Matching Chart: zillions of shades of every color.

I appear to have found a good match in PMS 367 (below).

Hhhhhjk

What do you think?

It's not precisely the same shade but it's very close.

I don't think people would notice if the masthead of bookofjoe shuttled between the two, they're that similar.

But I could be wrong.

Anyway, I'm going to look further into the subject of wristbands.

Might be more fun than my own bookofjoe currency, yesterday's D.O.A. idea.

Then there're the personalized postage stamps: I wonder if they only do pictures of people or if I could send up a picture of my masthead and have it made into official U.S. postage.

This is a good assignment for the newest member of my crack research team, Ms. LWS.

Welcome aboard!

And don't forget to keep your lifejacket on at all times: you just never know around here.

July 8, 2005 at 03:01 PM | Permalink


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