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August 11, 2005

Sex–Linked Website Design

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From the University of Glamorgan Business School comes an interesting study analyzing how website design affects whether it will preferentially attract men or women.

Wait a moment: you've never heard of the University of Glamorgan and think it's a front for another of Ian Schrager's hip hotels?

Shame on you.

Long story short: men tend to like pages designed by men better while women preferred sites made by women.

A closer look revealed that women favored pages with more color in the background and typeface.

They also preferred informal rather than posed pictures.

Men liked straight, horizontal lines across a page and dark colors.

They were also more drawn to a 3-D look and images of "self–propelling" rather than stationary objects.

The research was initially conducted in Wales and then repeated in France and Poland to eliminate British cultural bias.

August 11, 2005 at 02:01 PM | Permalink


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Comments

Hi am writing to find out how do I go about getting an web page designed. I would like it to have dating , chat rooms, profile's for members, message broads.

What will I need to provide to you.

And what will the cost be.

Thank You


Cheryl

Posted by: Cheryl | Jan 5, 2006 7:58:47 PM

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