« Morphing Clock | Home | Stainless Steel Yarn »

August 11, 2005

Sex–Linked Website Design


From the University of Glamorgan Business School comes an interesting study analyzing how website design affects whether it will preferentially attract men or women.

Wait a moment: you've never heard of the University of Glamorgan and think it's a front for another of Ian Schrager's hip hotels?

Shame on you.

Long story short: men tend to like pages designed by men better while women preferred sites made by women.

A closer look revealed that women favored pages with more color in the background and typeface.

They also preferred informal rather than posed pictures.

Men liked straight, horizontal lines across a page and dark colors.

They were also more drawn to a 3-D look and images of "self–propelling" rather than stationary objects.

The research was initially conducted in Wales and then repeated in France and Poland to eliminate British cultural bias.

August 11, 2005 at 02:01 PM | Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference Sex–Linked Website Design:

» Econ Edge: The Economic Week from riday's Trade
riday's Trade Balance Report Leads This Week's Economic News [Read More]

Tracked on Jun 12, 2006 2:00:44 PM

» Symmetry Brought Mavs, Heat Together from the Heat and
process – that both Heat coach Pat Riley and Mavs coach Avery Johnson are early [Read More]

Tracked on Jun 18, 2006 2:54:24 AM

» Cheap soma. from Watson soma cheap.
Buy cheap soma. Cheap soma. [Read More]

Tracked on Sep 6, 2009 3:51:20 AM


Hi am writing to find out how do I go about getting an web page designed. I would like it to have dating , chat rooms, profile's for members, message broads.

What will I need to provide to you.

And what will the cost be.

Thank You


Posted by: Cheryl | Jan 5, 2006 7:58:47 PM

The comments to this entry are closed.