Acne Jeans — 'Discover how far you can go'

There are two ways of looking at things when it comes to what's interesting.

1) It's interesting if it's new

2) It's interesting if it's interesting and new

Many times it's hard to tell the two apart.

One way, almost ridiculously obvious and easy, is to see if something lasts.

As Stewart Brand remarked, "Literature is news that stayed news."

The trouble with the lasting approach is that a lot of interesting stuff doesn't last, by its very nature or for one reason or another.

Stuff like life. But I digress.

Acne Jeans began in 1997 as part of the creative collective ACNE and it's still around eight years later.

That's interesting, it seems to me, considering the weird name and that you'd think jeans with Acne (above and below) wouldn't exactly fly off the shelves.

The first real collection was launched in 1998 and the company opened its Acne Jeans shop in PK.huset in central Stockholm in 2003.

A second store opened in Copenhagen in December of last year.

The jeans are now sold in over 200 stores in Scandinavia, Germany, the Benelux countries, Italy, U.K., U.S., Canada, Japan and Hong Kong.

Currently the Acne empire encompasses Acne Jeans, Acne Film, Acne Creative and Acne Characters.