Heidi Klum Sweets — World's First Supermodel Candy

Here's an interesting brand extension: I do believe that Heidi Klum's candy is the first ever to be associated with a supermodel.

Too bad Naomi Campbell didn't bring out "Naomi's Hot 'n Spicy Drops" a few years ago when she was bashing photographers over the head and beating up her agent and hanging with Mike Tyson and what-not — she'd have sold zillions.

But no matter — now we can always have sweet — and 100% fat-free — Heidi.

From a website:

My Favorite Candies by Heidi Klum

100% fat–free, fruity, soft and chewy

Hillside Candy is the exclusive USA distributing agent for My Favorite Candies by Heidi Klum.

The line is 100% fat free and is available in 3 fruity, soft and chewy mouth-watering varieties.



Models and their candy!

Some things you would expect, but Heidi having her own Candy suprised us.

A fun idea and we would love to suck on a "Heidi Candy."



Maybe this will hit Europe and we are all 100% Heidi Candy Fat–Free....

Heidi's Fruit Flirtations, a chew–type candy, feature the flavors of pineapple, lemon, orange, cherry, strawberry and red currant.

The fun shapes have little icons that Heidi puts alongside her personal text messages to her friends.



Heidi's Yogurt Fruit Cremes are a refreshing fruity treat.

Six different delicious flavors include strawberry, blueberry, cherry, pear, raspberry and lemon.

Heidi's Yogurt Dessert Cremes feature the flavors of well–known American and European desserts including chocolate mousse, sugar cookie, cherries jubilee, angel food cake, and cappuccino cheesecake.



Both Yogurt Creme flavors have a creamy consistency, with additional zest from real apple pulp for added texture.