Liparazzi — 'Lights the way to beautiful lips'

From the website:

The genius light–up lip-gloss features a handy mirror fixed in the barrel and an innovative dual light concealed in the cap.

Switch on to illuminate lips for last minute make–up checks as you apply a slick of luxe–looking gloss for a flattering sheen.

The natural formula features jojoba oil and vitamin E to treat and nourish for a truly luxurious lip sensation.

Creator Nina Leykind, of famed manga makeup brand Eyeko, came up with the concept for Liparazzi on a night out with friend Emma Bunton of Spice Girls fame.

"Every girl asks, 'Is my lip gloss ok? Are my teeth clean? Can I borrow your mirror?' on a night out whether they’re facing a barrage of paparazzi or not! And Liparazzi is the answer."



Along with husband and business partner Max Leykind (also of Eyeko and previously Hard Candy), Nina and her friends had fun trialing Liparazzi, the gloss gadget combo you never knew you needed and now can’t live without.

• Picture this: Hot date, cool restaurant, no time to nip to the loo between courses. You wonder why your date cools off before dessert.

•• Do this: Liparazzi for discreet make–up/spinach–in–teeth checks.

• Dark and sexy club, not so good when you've lost an earring, contact lens and that hottie's phone number.

•• Use this: Liparazzi for illuminating dark corners.

• After one too many cocktails can't find your front door, let alone your keys?

•• Note this: Liparazzi lights up the bottom of your handbag.

• And let's not forget rock concerts.

•• Try this: Liparazzi so much chicer than waving a lighter in the air.

Bethan Cole of the Sunday Times (of London) mentioned Liparazzi in her feature, "The Sybarite," on December 11.

You can buy one at Henri Bendel in New York or Liberty on Regent Street in London or online here.

The gloss (and its matching case) comes in five colors: Entourage, After Party, Premiere, Velvet Rope and Stalker [!] and costs £15 ($26; €22).

Tell you what: it wouldn't surprise me one bit if Calvin Klein decided to push the naming space envelope with his next fragrance and call it Stalker.

[via AW]