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January 30, 2006

'The Search for Fresh Beer'


"Nearly all beer begins to deteriorate before it even leaves the plant, partly due to oxygen in the bottle, and many experts say most brews are well past their prime after six months."

So wrote G. Bruce Knecht in a superb front–page article for last Saturday's Wall Street Journal Pursuits section.

Predictably, beer makers have dealt with this problem the profitable way: they've so encoded and buried their products' "Born On" dates that no one without a secret decoder ring or its equivalent has a chance of figuring out if the beer they're about to buy is fresh or decayed.

Until now.

Because along with Knecht's story lifting the cap on this dark secret of the brewmasters, there also appeared a sidebar graphic (top) exposing to the light — as it were — the secret and unbelievably arcane codes used to hide the bad news from you.

Note: Don't leave home without a printout of the graphic 'cause there's no way, unless you've got Aspergers, you'll be able to decipher the beer code without it.

Here's Knecht's article.

    The Search for Fresh Beer

    Beer starts losing flavor as soon as it's bottled – but cryptic labels make it impossible to know how old your brew is. We crack the code

    A loaf of bread has it.

    So does a carton of milk.

    But if you're looking for the expiration date on a bottle of beer, forget about it -- for many brewers, that information is a closely guarded secret.

    There are now more bottles of beer on the store wall than ever -- more than 2,000 domestic brands alone -- making it harder for both stores and consumers to steer clear of the stale stuff.

    Age is critical: Nearly all beer begins to deteriorate before it even leaves the plant, partly due to oxygen in the bottle, and many experts say most brews are well past their prime after six months.

    We asked industry insiders to help us decipher the codes on more than a dozen bottles of beer in six cities.

    To identify when bottles and cans need to be yanked from the shelves, many brewers imprint them with cryptic letters and numbers that distributors can translate.

    The trouble is they look more like hieroglyphics to beer drinkers, and most makers don't decipher them for consumers.

    But with the help of industry insiders and analysts, we cracked the codes, studying bottles purchased across the country to determine the key dates for 18 big brews.

    It turns out there's some pretty old beer out there.

    The suspect suds reared their not-so-foamy heads at a wide variety of stores.

    We decoded an Anchor Steam bought in New York and found it to be 10 months old -- the same age as a Bass Ale we purchased in Salem, Ore.

    In Phoenix, though, we picked up a Dos Equis barely two weeks from the brewery.

    Not that beer shoppers would be able to tell.

    Take Sapporo, a Japanese beer we purchased in Los Angeles, which was imprinted with "K1205FL" on the bottom. Lost in translation?

    Well, the code indicates the beer was made Oct. 12, 2005.

    In the case of Sapporo, the first letter represents the month of manufacture: "A" for January, "B" for February and so on, through "M" for December. (As if the system weren't complicated enough, this one, like many of these codes, has an extra twist: The month code skips over the letter "I" and uses "J" for September.)

    The next two digits, "12," refer to the day of the month, and the two numbers after that, "05," are the last two digits of the year.

    Finding out how old a bottle really is can be a chore.

    Corona uses two different alphabetical codes.

    The year, the first character, is coded from A for 2001 to F for 2006, while the months go from L for January to A for December.

    The day of the month is expressed numerically.

    So the bottle we bought with the code "EE08" was made Aug. 8, 2005.

    The company doesn't publicly disclose its code, but people familiar with the company's practice confirm our translation.

    Why make it so complicated?

    Most brewers don't really want consumers to know when their beer was made.

    "We believe in competing on the basis of the taste of our beer, not its age," says Fritz Maytag, owner of Anchor Brewing in San Francisco.

    The Anchor Steam brewer, which uses cryptic three-character codes like "5NV," says consumers can look for the key on the Web.

    "We don't go out of our way to tell everyone how old it is."

    As for the older beers we found, brewers say it's the distributors' responsibility to ensure that stocks are fresh.

    When it comes to that 10-month-old Bass, the company says its beer is good for a year. Anchor's Mr. Maytag says his beer is also fine to drink after 10 months.

    Clearly marking the date of manufacture on bottles is so unusual, in fact, that Anheuser-Busch turned date-labeling into a massive marketing campaign.

    In 1996, the giant brewer began putting plain-English "born on dates" on bottles and cans of Budweiser.

    Ads for Bud touted the beer's freshness.

    As anyone who's ever popped open a "skunky" beer knows, brews do go bad.

    The primary culprit: oxygen, which binds to the raw materials in beer and alters them, producing off flavors.

    "It's the same thing you see when you slice open an apple and it's exposed to the air," says William Quilliam, the brewmaster at Coors Brewing, which marks its bottles with a clear expiration date, generally 112 days from the manufacture date.

    Brewers take elaborate steps to minimize the amount of oxygen left in their bottles before they get sealed up.

    At least one, Anchor Steam, deliberately vibrates the bottles as they roll off the assembly line to cause oxygen to flow away as part of a thick stream of foam.

    Another technique: pumping carbon dioxide into the fermentation tanks to displace any air as the beer is removed.

    Because temperature and motion can also affect the rate of oxidation, there's no simple answer to how long it takes a beer to go stale.

    Some makers, like Asahi, say their beer tastes just fine for up to a year.

    Sierra Nevada, on the other hand, recommends drinking it within 90 days of bottling.

    Most work with a range of four to six months, and few go beyond nine.

    Some beer-industry experts say this is especially challenging for imported beers, many of which travel to the U.S. market on ships on which cargo is not refrigerated.

    Each brewery specifies when its beers should be pulled from the shelves.

    Most retailers, such as grocery stores and liquor stores, actually have little to do with this.

    The job falls to locally based distributors, which usually fall into two categories -- companies that carry Anheuser-Busch products and those that don't.

    Too many brews?

    Goebel Liquor Store in Wichita carries more than 700 beers.

    For these distributors, pulling old beers off store shelves is a big job.

    Makers say they require these distributors to follow strict procedures, and have their own inspectors to spot-check the work.

    Distribution-company employees are taught how to translate the codes into dates.

    Most cases of beer carry the same information that appears on individual cans and bottles, whether it's a code or an explicit date.

    Beers that are too old are to be removed from the shelves and destroyed.

    In 1997, the family of baseball great Roger Maris found itself embroiled in a dispute over these strict requirements.

    Claiming that Maris Distributing had resold beer beyond its 110-day shelf life rather than destroying it, Anheuser-Busch ended its distribution agreement.

    Members of Maris's family, who continued to own the company after his death in 1985, then sued the brewer.

    The suit was settled out of court last year.

    Distributors say their job is getting harder all the time as the microbrew phenomenon continues to spread and big makers add specialty and even low-carb versions of their beers.

    In Summit, N.J., King's Fine Wines and Spirits, inside a King's grocery store, carries more than 200 beers, up from about 100 a decade ago and fewer than 20 a decade before that.

    The number of American breweries, about 50 a quarter-century ago, has ballooned to more than 1,400, including 300 craft brewers that produce some 2,000 domestic brands.

    The number of imported beers has also risen.

    In Los Angeles, Harbor Distributing carries 100 imports, double what it had a decade ago.

    Even some of Anheuser-Busch's competitors agree that its freshness campaign has had an impact.

    "We used to have almost a month's worth of Miller and Coors in the warehouse sometimes," says Don Faust Jr., the chief executive of Faust Distributing Company, which distributes products for Anheuser-Busch's archrival, SABMiller, and other companies in Texas.

    "Now we never have more than 10 to 15 days of inventory."

    As our own beer hunt found, the system isn't perfect -- even when there's no code involved.

    Boston Brewing, the maker of Samuel Adams beers, is among the few that prints clear best-by dates on its labels. (Others that do so include Brooklyn Brewery, Grolsch and St. Pauli Girl.)

    But one store we visited carried Sam Adams bottles beyond the expiration date.

    Jim Koch, the company's founder, says that's the whole point of labels anyone can read.

    "No store is going to always have nothing but fresh beer," he says.

    "The last line of defense is consumers."

January 30, 2006 at 04:01 PM | Permalink | Comments (4) | TrackBack

Sebastiano Pencil Holder


Designed by Massimo Giacon for Alessi, it's a homage to St. Sebastian, the Christian martyr pierced by arrows.

I think they'd sell more of them if they called it "The Turtle" but then, what do I know?

In a very stylish green,




or pink (top and below).


5"L x 4"W x 1.75"H.

$19 here (pencils not included).

January 30, 2006 at 03:01 PM | Permalink | Comments (1) | TrackBack

'I feel so used' — Jim Biancolo's new website


Frequent readers will recall that Jim Biancolo is the creator of Listology, featured here on January 4.

He's just given me a world exclusive: his new site, "I feel so used," is now up and running.

Its function?

"This site helps you to track pricing of used items at Amazon."

Here's his email:

    Hi Joe,

    I promise not to repay the favor of you linking to me by bugging you every time I launch a new project, but I thought you might find my latest interesting:


    It's for tracking prices of used items at Amazon.

    For DVDs and music in particular, I almost always buy used instead of new, and I often like to wait for the price to come down, so I wrote this to help me with that.

    Take care,


    P.S. If you don't feel like searching out ASINs and ISBNs to paste in, and you just want to play with it, you can paste these in:

    B00008PHCZ 0446613207 B00006IZH5 B000654ZK0 B00008YGRU

    P.P.S. Even though with the sorting in place it's a frivolous feature, I like the way the slider came out. :-)


How can I fail with fans like Jim?

I mean, I'd have to be brain–dead not to succeed.


January 30, 2006 at 02:01 PM | Permalink | Comments (0) | TrackBack

Burton Vapor — World's prettiest [lightest, and most expensive] snowboard


Pimp my [downhill] ride, indeed.

From the company that invented the sport comes their new board (above and below).

Made of carbon fiber and aluminum, it's their lightest ever (5.4 lbs.) and incorporates everything they've learned over the years.


$899.95 here.

January 30, 2006 at 01:01 PM | Permalink | Comments (8) | TrackBack

MorphWorld: You into ?


People always telling you that you look like a movie star?

Now you can see if it's really true or if they're just blowing smoke.

Myheritage.com has combined a photo database of 2,400 famous people with face recognition software that lets you upload your picture and within seconds receive up to 10 matches to celebrities and stars from all walks of life.


Go for it.

[via Joe Heim and the Washington Post]

January 30, 2006 at 12:01 PM | Permalink | Comments (3) | TrackBack

Tilting Cake Turntable


I've never baked a cake but you don't have to be a rocket scientist or an anesthesiologist to know that this is one cool toy for people who practice the fine art of cakebaking.

To a serious pastry chef this device has to be catnip.

From the website:

    Professional decorating is easy with the Tilting Turntable.

    Positions any cake at just the right angle for easy decorating.

    Moves to three preset angles - 12°, 24°, and level - and locks in place, making any decorating technique easy.

    Non-slip tread holds cake safely in place while locking brake controls rotation, an essential feature for message writing.

    Quick-clean heavy-duty plastic.


Three presets?

Locks in place?

Non–slip tread?

Rotation control?

Wait a minute — I thought this was a cake platform, not a new Lexus.

Be still, my heart.

And if not, why, get out the defibrillator.

No, not that one.

$59.99 here.

January 30, 2006 at 11:01 AM | Permalink | Comments (0) | TrackBack

How is it that cars still fit on the road?


I ask because for the past I don't know how many years, every review of a new car mentions something like the following from the Washington Post's Warren Brown, in a review in yesterday's paper of the 2007 Toyota Camry (above): "The new Camry's wheelbase, the center–line distance between its front and rear wheels, is longer than that of its predecessor. Its track, the horizontal distance from the center tread of one tire to the center tread of the tire on the opposite side, is wider."

OK, then: if a car gets an inch longer and an inch wider every year, than in 24 years (that's how long the Camry has been in existence in the U.S.) it should be two feet larger in both dimensions.

Today's Camry does not seem to dwarf the original by nearly that much, as best I can recall.

What gives?

January 30, 2006 at 10:01 AM | Permalink | Comments (1) | TrackBack

World's first video camera flashlight with infrared capability


We're talking some serious technology here.

Consider the following features:

• 17-inch aluminum flashlight puts out a blinding 85,000-candlepower beam

• 1 GB of memory holds up to 75 minutes of 640 x 480-pixel video

• Infrared mode displays what's out there on a 1.5-inch LCD screen while allowing you to remain in the dark

$2,500 here.

[via Brian Lam and Wired magazine]

January 30, 2006 at 09:01 AM | Permalink | Comments (0) | TrackBack

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