BehindTheMedspeak: Liquid Trust — 'World's first spray trust enhancer'

Boy, this translation from the lab to the marketplace took place in record time.

Usually when someone describes something fundamental in Nature magazine any commercial potential is a decade or more away — at best.

No so with the work of economist Ernst Fehr and colleagues from the University of Zurich.

Their report in the June 2, 2005 issue of Nature (here's a link to the abstract) described how they dosed half their volunteer investors with a whiff of oxytocin nasal spray, the other half with placebo.

Investors who sniffed oxytocin were twice as likely to invest all their money, and on average put in about 20% more than the placebo subjects.

The researchers suggested that their work "could help alleviate social phobias," wrote Charles Q. Choi in the August, 2005 issue of Scientific American.

But wait — there's more.

In the December 7, 2005 issue of the Journal of Neuroscience, scientists at the National Institutes of Health, using functional magnetic resonance imaging, showed that oxytocin spray markedly "reduced activation of the amygdala and reduced coupling of the amygdala to brainstem regions implicated in autonomic and behavioral manifestations of fear."

Translation: the stuff works and we know where.

The scientists wrote that oxytocin may have a role in the treatment of social phobia or autism.

Well.

It would appear that someone with more ambitious horizons got wind of these studies because last week came the announcement of Liquid Trust Oxytocin Spray, a "sleek, colorless oxytocin body spray with a light alcohol base, small enough to carry around in a purse or pocket."

From the website:

Unleash the power of Liquid Trust and instantly build relationships that were never possible before! It happens in just 3 simple steps:

1. Apply Liquid Trust to yourself in the morning while getting dressed, before important meetings during the day or in the evening before going out to socialize.

2. Everyone you encounter will immediately and unconsciously detect the pure human Oxytocin in Liquid Trust that you are wearing.

3. Without realizing why, the people around you have a strong feeling of trust. They can’t explain it, but you know that Liquid Trust is doing its magic!

********************

So don't bother asking what you saw in him or her — the answer is, "nothing."

There was nothing to see.

It just smelled right.

Forget roofies — this takes things to a whole new level.

Oh, yeah, I almost forgot — you want some Liquid Trust, don't you?

You dog.

A two month supply costs $49.95 here.

No computer?

No problema.

They'll take your call: 800-507-3718.

You've heard of "hope in a jar?"

Welcome to "trust in a bottle."

And you thought you had to drink it — that's so 20th–century....

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