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April 6, 2006

Bill Emmott, just–departed editor–in–chief of The Economist, shows how to be your own brand

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I happened on his website after reading about it in Mrs. Moneypenny's column in the Financial Times.

She — like me, Bill Gates and countless others around the world — has long been a devoted fan of Emmott's singular newspaper and was not a happy camper when he announced earlier this year that he was leaving on March 31.

I would encourage anyone who wishes to create an online presence to spend some time at billemmott.com and then give his site designer, itzbITs, a holler and ask if they can build one for you.

Note the following features — and, equally important, non-features — of Emmott's site:

• Fast

• Simple

• Easy to navigate

• Everything works — no dead links

• Frame of page stays the same while you navigate within

• No misspellings, bad punctuation or incorrect grammar

• No Flash

• Cheap

• Not out of control

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Note: you'll fare far better if you tell itzbITs Bill Emmott sent you than if you drop my name.

I'm just saying.

[via Mrs. Moneypenny and the Financial Times]

April 6, 2006 at 10:01 AM | Permalink


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