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May 26, 2006

'Creativity without waste is impossible' — Alexander Liberman


The longtime creative director of first Vogue magazine and later the entire Condé Nast empire made this remark in an interview.

Just so.

A surgeon who never removes a normal appendix is not a good surgeon.

That is because the practice of waiting until appendicitis is floridly present causes more patients to end up with peritonitis and its dreaded complications than if they underwent surgery when more subtle signs and symptoms were present.

I would go further than Liberman and say that a huge amount of waste — in both time and treasure — is required if anything worthwhile is to result.

But hey — that's just my opinion.

And opinions are like... well, you know how it goes.

May 26, 2006 at 04:01 PM | Permalink


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» Waste Not, Want Not from Everything And Nothing
Joe - and Alexander Liberman - reminds us that creativity without waste is impossible. And, interestingly, sometimes the waste is more than just an afterproduct - it spawns a whole new idea altogether. The waste, in effect, becomes the creativity. [Read More]

Tracked on May 29, 2006 3:05:48 PM


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