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May 26, 2006

Project Implicit — The power of unconscious bias in everyday life


Buried biases lead to mistakes, sometimes catastrophic.

Mahzarin Banaji is an experimental social psychologist from Harvard whose implicit association tests (IAT) have spawned a revolution in the understanding of just how it is we come to act so differently from what we say we believe.

On her IAT website


you can take a number of different tests to find out just where your hidden biases lie, and how strongly they color your actions.

So far two million people have tried them.

Most recently Banaji has been trying to discern when attitudes about race first form.

She's discovered that around age 10 unconscious and conscious attitudes split: from this age on people say they're less prejudiced than their automatic behavior reveals.

[via Sally Lehrman's article in the June, 2006 Scientific American]

May 26, 2006 at 12:01 PM | Permalink


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i like very much you project i wont to cooperate with you some thing if you wot to help me you can do this im very interestin to study psychology in Amerika or England, but i live in Kosovo , and i can do outside from Kosovo without a visa , you can helt my if yo wont...

Posted by: Liridon | Dec 28, 2006 10:50:12 AM

I wonder how we would test if she associated Bonds with Good first.

Posted by: jennie | May 26, 2006 2:09:16 PM

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