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June 29, 2006

Moral hazard in the home marketplace


"If ordering from a catalog, please enter the code found in the yellow box on the back cover" (above).

Translation: if you have a paper catalog but intend to order online, you are requested to

1) find the catalog

2) hope it's not been torn apart such that the back cover is mysteriously absent

3) painstakingly enter a long combination of letters and numbers (above) into the box on the website
before proceeding to place your internet order.

"Properly entering your code will ensure you will receive any special promotions offered."


But just as often, I've found, there are offers online that don't appear in the printed catalog, as well as lower prices than appear in the paper version.

Long story short: by following the steps advised in the online instructions you

1) have to take more time and trouble and

2) may well pay more after doing so

to get the same result.

I call that a moral hazard equivalent in the home marketplace space.

And you know very well that here at bookofjoe we are dedicated to doing the most with the least — whether it be with effort, money, time or the seven viable neurons remaining in my peabrain.

Otherwise, why take up space?

June 29, 2006 at 04:01 PM | Permalink


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I don't know about moral hazard...seems like more of a morale hazard to me. ;)

Posted by: Shawn Lea | Jun 29, 2006 9:06:29 PM

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