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July 3, 2006

Jay-Z Champagne Smackdown: ABC = 'Anyone But Cristal' — 'He's the E.F. Hutton of hip-hop'

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Sales of $300-a-bottle (retail) Cristal champagne, up to now the drink of choice for the bling set, have started dropping off in clubs where the hip-hop elite meet, according to this past Sunday's New York Times Styles section front-page story by Douglas Century.

Long story short: Frédéric Rouzaud, the president of Champagne Louis Roederer (maker of Cristal) was quoted in The Economist to the effect that his product's popularity among major-league rappers was not to his liking.

Subsequently he tried to walk away from his remarks but the damage was done: Jay-Z called for a Cristal boycott and it has apparently taken hold.

Marvet Britto, head of a New York public relations and brand strategy firm, made the memorable remark (in the headline) about Jay-Z's power and influence as a tastemaker in the Times story.

Below, a few of Jay-Z'a lyrics from back in the day when Cristal

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was the aspirational bubbly of choice for rappers everywhere.

At Manhattan celebrity haunt Plumm, Cristal served at a table is $550 a bottle.

In case you happen to be there and feel a thirst coming on.

July 3, 2006 at 12:01 PM | Permalink


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