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September 16, 2006

Contempt for the customer is not a brand building strategy


Back when we were the equivalent of foie gras geese and had TV commercials stuffed down our optic nerves because we had no recourse, we didn't think anything of it.

That's the way it was.

But give people a taste of freedom — starting with a remote control to mute commercials and change channels without any opportunity cost — and all of a sudden seeing the same commercials repeatedly during one half-hour show seems not only tedious but really annoying.

Then comes the internet, where the user has total control of what she or he chooses to experience, and all of a sudden we're not going to take it anymore.

Now, advertisers better convince us to watch or we're outa here.

September 16, 2006 at 02:01 PM | Permalink


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Do you think there is contempt for the customer in the art world?

Posted by: Karl Zipser | Sep 17, 2006 4:57:11 AM

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