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September 18, 2006

Meet Elle Macpherson — She still registers in the medium range on the bookofjoe Fame Index™

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My eponymous measuring scale is based on a very simple and objective criterion: how many days advance notice in a New York Times ad does the upcoming personal appearance of a famous person require to bring out a crowd?

When Paris Hilton introduced her fragrance, the ad appeared the morning of her appearance.

Maria Sharapova gave one day's notice.

Ms. Macpherson gave notice in yesterday's paper, two days ahead.

Many other lesser lights are heralded three, four or more days in advance.

But I digress.

The former supermodel and actress now does what lots of former supermodel/actresses do: she puts her name on a collection — in this case, intimate wear — then travels the world marketing it.

She'll be at Bloomingdales at 59th Street in New York City tomorrow (Tuesday), September 19 between 6 and 8 p.m. on 4, where she'll be introducing her "Once Upon a Time" fall collection.

"Receive a personalized gift from Elle with any purchase of $150 or more from her collection."

R.S.V.P. at 212-705-3125.

September 18, 2006 at 10:01 AM | Permalink


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Comments

it could just be that more famous people have better publicists...high impact day-of campaigns can draw big crowds for just about anyone. Conversely, "days in advance" campaigns make people *remember* when/where...which immediately reduces total yeild...

Posted by: sbove | Sep 19, 2006 2:08:11 PM

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