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September 7, 2006

World's First DVD Player With GPS

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From Polaroid.

It's got a 5.6" screen and built-in stereo speakers and costs $800 (list).

Adds a whole new layer of meaning to Alfred Korzybski's penetrating observation, "The map is not the territory."

Polaroid's "Where To Buy" link says it's available at Target but there's no direct link to the product nor is it findable on the Target website.

Just another sad example of why Polaroid failed as a company: great products but absolutely clueless when it comes to marketing them.

Ah, well.

September 7, 2006 at 04:01 PM | Permalink


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Comments

Polaroid WAS a great marketing company. Check out my blog at http://giam.typepad.com/the_branding_of_polaroid_/ It tells all, and, alas, those days are gone forever.

Posted by: giam | Sep 7, 2006 7:15:40 PM

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