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October 16, 2006

Linde Werdelin Biformeter — 'World's most macho watch'

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That's how Jonathan Margolis described this new timepiece from Linde Werdelin, out of Denmark.

Here's his Financial Times review:
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Silly Street

Here's the world's most macho watch, ideal for the hairy-chested Action Man not averse to wearing a small block of flats on his wrist. The Biformeter, by Danish company Linde Werdelin, is a strange but compelling gadget aimed at the skiing/running/space-walking market.

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One minute, the Biformeter is an elegant, chunky Swiss mechanical watch, the next, thanks to its snap-on digital "Land Instrument" (above), it morphs into a mobile electronic command centre which can give status reports on anything from the wearer's heart rate to the likelihood of a nearby avalanche — the custom-built databank can include a pulse sensor, compass, barometer, thermometer and altimeter. Coming additions will include GPS navigation, a G-force readout and a hygrometer.
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The Biformeter watch runs from £2,230 in steel to £10,600 in 18k gold; the Land Instrument

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adds £1,180.

For more information, or if you've simply got to have this yesterday, call Linde Werdelin at 020-7727-6577 or visit them online.

If you're not inclined to pony up that kind of money, you might find last year's $249 macho toy, the SUV Watch (below),

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more to your liking.

October 16, 2006 at 01:01 PM | Permalink


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