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November 20, 2006

'Bonus — Digital MP3 Player!'


What's wrong with the headline above, which I saw just on TV in a commercial flogging ESPN's magazine?

Well, let's see: have you ever seen an analog MP3 player?

What's MP3 stand for, anyway, joe?

File this one under "free gift," still my all-time favorite nonsense phrase.

Because isn't a gift — by definition — free?

Last year I wrote a nice letter to The Economist pointing out that they, who certainly of all people should be exquisitely attuned to proper use of the Queen's English — were (incorrectly) using the phrase "free gift" throughout their newspaper to entice people to subscribe.

Radio silence is the polite phrase for what ensued.

November 20, 2006 at 02:01 PM | Permalink


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Or file it under pleonasm (the anti-oxymoron).

Posted by: Matthew Leavitt | Nov 20, 2006 3:37:27 PM

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