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January 29, 2007

bookofjoe Super Bowl Advertising Extravaganza

This past weekend I was sitting around, doing something close 2 nothing (but different than the day before), when the penny dropped.

After a fashion.

Maybe it was that story about the guy selling his penny bar or perhaps Stuart Elliott's article in the January 26, 2007 New York Times headlined "Multiplying the Payoffs From a Super Bowl Spot."

Whatever the case, it occurred to me — finally — that it's simply absurd for me to be leaving millions of dollars on the table by not carrying advertising during next Sunday's (February 4, 2007) Super Bowl.

I mean, companies trampled each other rushing to the cashier to pay $2.6 million dollars for 30 lousy seconds of Super Bowl TV commercial time.

As of this yoctosecond (that's a good one, eh? But I digress) bidding is open for the First Annual (hey, I'm an optimist — gimme a break) bookofjoe Super Bowl Advertising Extravaganza.

The winnner will receive placement of the first-ever ad on bookofjoe from kickoff time (6:24 p.m. ET next Sunday, February 4, 2007) until 9:01 a.m. Monday, February 5, at which time we'll resume our regularly scheduled programming.

Just think: you get 14 hours and 37 minutes of continuing world-wide exposure to an audience that's considered among the most desirable anywhere.

Compared to the demographics of joeheads, Davos attendees are small beer.

January 29, 2007 at 11:31 AM | Permalink


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