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January 18, 2007

'Float like a butterfly, sting like a bee' — buy your snacks from Muhammad Ali

Muhammad Ali's new line of snack food debuted yesterday at five college campuses — Georgia Tech, Texas A&M, The University of Pennsylvania, Yale and Ohio State — selected by Ali himself.

The rollout came on his 65th birthday.

According to USA Today, "The snacks, including fruit crumbles, crunchy mixes and flavored crisps, are given boxing-related names such as Rumble, Shuffle and Jabs. Flavors include 'Fruit Fight,' 'Thrill-A-Dill-A' and 'Slammin' Salsa.' The snacks are shaped liked boxing gloves, medicine balls, ropes, speed bags and body shields."

Memo to Ali's marketers: Don't forget the "Rope-A-Dope" licorice strands: you'll sell zillions.

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More here.

January 18, 2007 at 09:01 AM | Permalink


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