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February 1, 2007

Edge Brownie Pan — 'Because chewy edges are premium brownie real estate'

Browniesgg

No dispute here.

Bonnie S. Benwick, in yesterday's Washington Post Food section, wrote about the revolutionary Edge Brownie Pan (above), as follows:

    Edge Brownie Pan

    You might say the Edge Brownie Pan is about to turn a corner.

    It has been about a year since former urban planner Matthew Griffin started selling his mazelike invention, which delivers more crust per square inch to baked brownies, bar cookies, breads and cakes than does a standard 9-by-13-inch pan. A few specialty retailers and plenty of online buzz have prompted positive reviews from America's Test Kitchen, Fine Cooking magazine and newspapers.

    The smooth, rounded channels of the 9-by-12-inch pan reduce the baking expanses that can lead to soggy centers. Testers report faster, more even baking. The pan's offset handles are a thoughtful nod.

    Indianapolis residents Griffin, 32, and his pastry chef wife, Emily, began developing their product almost a decade ago with the premise that chewy edges are premium brownie real estate. (Read their success story at www.gildedfork.com/artisancorner/bakers-edge-306.html) They've sold about 5,000 of the nonstick cast-aluminum pans, which are manufactured by NordicWare. In the works: tweaking the design to build a better lasagna pan and getting the Edge Brownie Pan into more stores. Griffin hopes to meet with representatives from Sur La Table and Cooking.com at the 2007 International Home & Housewares Show in March.

    The pan costs about $35, with spatula. For recipes and to order online, go to www.bakersedge.com or www.bakerscatalogue.com.

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$34.95.

February 1, 2007 at 12:01 PM | Permalink


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Comments

What about people like me--I prefer brownies without edges.

Posted by: Pat Wagstaff | Feb 2, 2007 11:14:24 AM

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