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March 11, 2007

Just So Stories: The man who invented the Filet-O-Fish sandwich


Back in 1962, 44-year-old McDonald's franchisee Lou Groen (above, with a picture of his restaurant back in the day) was on the ropes financially.

How he turned the tide and created a sandwich that McDonald's world-wide now sells at a rate of 300 million a year was the subject of Paul Clark's Cincinnati Enquirer story, which appeared in USA Today on February 20, 2007 and follows.

    No fish story: Sandwich saved his McDonald's

    In 1962, Lou Groen was desperate to save his floundering hamburger restaurant, the first McDonald's in the Cincinnati area.

    His problem: His clientele was heavily Roman Catholic. In those days, most Catholics abstained from meat every Friday, as well as during Lent, the 40-day period of repentance that begins this week with Ash Wednesday.

    His solution: He created the Filet-O-Fish — a sandwich that saved his restaurant and eventually would be consumed at a rate of 300 million a year.

    "Frisch's (the local Big Boy chain) dominated the market, and they had a very good fish sandwich," recalled Groen, now 89.

    "I was struggling. The crew was my wife, myself and a man named George. I did repairs, swept floors, you name it.

    "But that area (where his restaurant was located) was 87% Catholic. On Fridays we only took in about $75 a day," said Groen, a Catholic himself. "All our customers were going to Frisch's.

    "So I invented my fish sandwich, developed a special batter, made the tartar sauce and took it to headquarters."

    That led to a wager between Groen and McDonald's chief Ray Kroc, who had his own meatless idea.

    "He called his sandwich the Hula Burger," Groen said. "It was a cold bun and a slice of pineapple and that was it.

    "Ray said to me, 'Well, Lou, I'm going to put your fish sandwich on (a menu) for a Friday. But I'm going to put my special sandwich on, too. Whichever sells the most, that's the one we'll go with.'

    "Friday came and the word came out. I won hands down. I sold 350 fish sandwiches that day. Ray never did tell me how his sandwich did."

    But the chain made Groen modify the fish recipe.

    "I wanted halibut originally," Groen said. "I was paying $2 a pound for halibut. That sandwich cost me 30 cents apiece to make. They told me it had to sell for 25 cents. I had to fall back on Atlantic cod, a whitefish, and I added a slice of cheese. But my halibut sandwich far outshines that one."

    Groen wasn't complaining. "My fish sandwich was the first addition ever to McDonald's original menu," he said. "It saved my franchise."

    And fed it. By the time he sold his franchise in 1986, Groen owned 43 McDonald's restaurants in Greater Cincinnati and Northern Kentucky, about half the number in the region today.

    But his prosperity didn't include a slice of Filet-O-Fish's national sales.

    "Not a penny," he said. "I made my money by selling the product and being the best operator I could."

    Charles Faulks, operations director for McDonald's Ohio Region, called Groen's contributions legendary. "Lou exemplified Ray Kroc's philosophy that you can succeed if you believe in your brand, treat your people right and give back to your community."

    Groen entered the fast-food business in 1958. One day, while working in his father-in-law's Cincinnati restaurant, Groen was leafing through Restaurant Management magazine when he spotted a couple of advertisements for franchise opportunities.

    "They were tiny little ads," he said. "One was for McDonald's 15-cent hamburgers. The other was for Beverly Osborne Chicken Delight. I said to my wife, 'If we do this, we'll be eating a lot of these. Would you rather eat hamburgers or chicken?'

    "She picked hamburgers."

    When Groen answered the ad, he was told that $950 would buy him exclusive McDonald's franchise rights in Ohio, Kentucky, Indiana and parts of Pennsylvania. "But I didn't have $950," he said.

    So he invested a couple of hundred dollars in a district franchise that included Greater Cincinnati and Northern Kentucky. He opened his first store in 1959.

    So when was the last time he ate a Filet-O-Fish?

    "It's been a while," he said. "I broke my leg last year, and at age 89 I don't get out much. But I do love that sandwich."

March 11, 2007 at 04:01 PM | Permalink | Comments (1) | TrackBack



Why not Korn-Ka-Bob?

From the website:

    Corn-Ka-Bobs — Make Mouthwatering Corn Every Time

    Corn-Ka-Bobs hold ears of corn upright for cooking.

    Corn does not touch the grill, so no more burn marks — just wonderful flavor, six ears at a time.

    Made of stainless-steel, they can also be used to cook shish kabobs.



Official corn roasting accessory of Killer Klowns From Outer Space.


Six for $24.99.

March 11, 2007 at 03:01 PM | Permalink | Comments (1) | TrackBack



This 1984 film starring Timothy Hutton, John Lone and Lindsay Crouse is a buried treasure, kind of like the iceman himself.

Long story short (no, I won't ruin it for you): A company working in the Arctic discovers a body encased in ice which, as it's thawed by a team of anthropologists, appears to be that of a Neanderthal man.

But as they prepare to dissect him, something unexpected happens: he wakes up.

John Lone is magnificent as the iceman.

There are worse ways to spend $9.99 (at Amazon).

March 11, 2007 at 02:01 PM | Permalink | Comments (0) | TrackBack

Instant Shelf


From the website:

    Magnetic Bamboo Shelf

    Instant shelf holds up to 15 pounds!

    Create storage anywhere there's a metal surface — fridge, freezer, dryer or filing cabinet.

    Super-strong magnets [below] hold really tight and support most any items you'd want within arm's reach.

    You can safely store medicine bottles or spice jars without fear they'll come crashing down.

    In the home office, store pens, pencils, self-stick notes and a stapler on a filing cabinet.

    In the pantry, organize spice jars; in the craft room, keep scissors, pincushions, thread and jars of beads handy.

    Renewable bamboo in a warm, honey finish.

    17-1/4" x 4" x 3-3/4".




March 11, 2007 at 01:01 PM | Permalink | Comments (0) | TrackBack

BehindTheMedspeak: CPR — How to save a life without knowing a thing


Yes, it's a wonderful thing to know and use CPR in an emergency such that an individual who might have otherwise died survives intact.

But let's face it: few people know what to do and even fewer do it when push (on the chest, hard, 60 times a minute) comes to shove.

So here's bookofjoe's tip that might well let you — uninformed, unschooled and scared — help someone live.

Bend down, pick up their feet, and hold their legs in the air waist-high.

That's it.

By doing so you increase blood return to the central circulation — the heart and lungs, where it's needed to restore spontaneous heartbeat — from the periphery, where it's irrelevant to survival in a circulatory crisis.

Elevating the legs as described above is the equivalent of transfusing two units of blood — 40% of the average adult's total circulating blood volume — and makes CPR much more effective.

No, I have no statistics to prove it's a good idea but I can tell you this: it can't hurt.

And it's the very first I instruct someone to do when I arrive at a Code Blue scene.

Here's a February 20, 2007 USA Today article about the latest push to improve cardiac-arrest survival rates.

    'Take Heart America' program aims to improve cardiac-arrest survival rates

    Here in the heart of Texas, a grass-roots effort is taking shape that doctors believe could double survival from one of the nation's leading killers: sudden cardiac arrest.

    The pilot program Take Heart America, which is being launched in Austin, St. Cloud, Minn., and Columbus, Ohio, is designed to combine simple steps that improve cardiac-arrest survival and apply them as a cohesive effort involving citizens, rescuers and doctors.

    The doctors and researchers who are launching the program say it prepares communities to improve their responses and to better use all the tools at their disposal, including cardiopulmonary resuscitation (CPR), automated external defibrillators (AEDs) and brain-cooling measures.

    "We know in isolation that these all make a difference, but taken together they make a bigger difference," says Keith Lurie, an electrophysiologist at the Central Minnesota Heart Center at St. Cloud Hospital who helped develop Take Heart America. "We're putting simple technology in a package and delivering it to a community." If it dramatically increases survival rates, the team will deliver a blueprint to any city that wants it, Lurie says.

    Sudden cardiac arrest claims 900 lives a day, the American Heart Association says. The survival rate is low: The national average is 5%.

    Take Heart America, coordinated by a non-profit corporation of the same name, combines the efforts of medical-product manufacturers, community leaders, physicians, researchers and emergency-medicine personnel.

    Michael Sayre, an emergency physician and cardiac-arrest researcher at the Ohio State University Medical Center in Columbus, says doubling cardiac-arrest survival nationwide would save the lives of 40,000 Americans each year.

    When people suffer cardiac arrest, or "clinical death," the heart stops beating. They may gasp for air initially, but they soon stop breathing. Life and death is defined in six minutes. Emergency medical crews rarely can reach a victim's side within six minutes of collapse.

    But this kind of sudden clinical death can be reversible, especially in the young and otherwise healthy, with immediate CPR, a fast shock from an AED, advanced care from swift-moving paramedics and aggressive hospital care.

    Austin already does a good job: It saves about one in 10 of such patients. But Ed Racht, the physician who leads Austin's emergency medical services, wants to improve.

    The cities with the highest survival rates in the nation, including Seattle and Rochester, Minn., save more than twice as many patients.

    If Racht could double survival rates in Austin, "that equals 100 more people walking around every year."

    Take Heart America aims to boost preparedness at every level. Perhaps most important, it targets the public's role.

    In a packed city hall meeting room recently, Racht, Sayre, Lurie and others presented the plan to leaders from the Austin fire department's first responders, paramedic ambulance crews, hospital emergency departments, medical societies and philanthropists.

    They showed a picture of Ben Jabs, a 21-year-old University of Minnesota-Duluth marketing student, who they say was saved by the Take Heart America plan.

    Ben was home in Anoka County for summer break in June when the family's Chihuahua, Joey, began jumping and barking wildly at 3 a.m. When Ben's brother, Matt, got up, thinking Joey needed to go outside, he saw that what was actually bothering the dog was Ben's breathing. Ben had suffered a cardiac arrest and, with his heart no longer beating, his body was taking its last, gasping breaths.

    Matt woke his mother, Hannah, a nurse. She performed CPR. Rescuers raced in with a defibrillator.

    The Jabs live near St. Paul, not St. Cloud, where the Take Heart America project has begun. But Charlie Lick, the doctor who oversees emergency-medical services where the Jabses live, had been working with the Take Heart team and already had implemented some of the steps.

    His crews shocked Ben's heart repeatedly and performed CPR using what is known as a ResQPOD device, which doubles blood circulation during chest compressions.

    Once Ben's heart was restarted, doctors in the hospital cooled his body to about 91 degrees and kept him cool and sedated for 24 hours to protect his brain as his body struggled to recover.

    Ben, who is back at college, says: "This makes you value life more. Tomorrow is promised to nobody."

    Because most cardiac-arrest victims do not collapse, as Ben did, near an attentive pet and in the home of a nurse, the effort to save more lives starts with training the public to recognize the emergency and perform CPR.

    As part of Take Heart America in St. Cloud, philanthropists have helped pay for every ninth-grader to learn CPR with the CPR Anytime kit, which includes a Mini Anne Manikin and a DVD that tells how a person can learn the lifesaving skill in 20 minutes.

    The students received the kits in school and learned CPR. Their homework assignment was to teach CPR to at least two other people using their kits, which the American Heart Association and Laerdal, maker of the CPR Resusci Anne Manikin, sell for $30.

    When bystanders perform immediate CPR, it buys time until an AED can be retrieved to shock a heart back to a normal beat.

    Though AEDs are more common in public places, they are often not used in an emergency. "People are dying in places where an AED existed, but it was not used," says Richard Lazar, a lawyer who specializes in AED legislation and is a member of the Take Heart America team.

    Austin has taken steps to fix the problem. When an Austin 911 dispatcher types in "cardiac arrest," an alert pops up on the computer screen if an AED has been registered at that address.

    But if the cardiac arrest occurs next door or across the street, nobody knows an AED is nearby. For example, if a person collapses in a bank that does not have an AED but a defibrillator sits idle at the Starbucks next door, "that AED is invisible," Lazar says.

    Lazar has developed a system sold through his company, Atrus Inc., that tracks AEDs and shows dispatchers where they are on a map. He estimates Austin now uses AEDs in public places to treat cardiac-arrest victims two to 10 times a year. If the city uses his system showing 911 dispatchers how close an AED might be to a person in cardiac arrest, he predicts, the city could use the same number of AEDs 89 times a year.

    The system's cost, which Lazar did not disclose, varies according to the size of the city's population.

    Lazar and other Take Heart America leaders may benefit financially if the city adopts their ideas, a potential conflict of interest they disclose during presentations.

    "There are conflicts of interest," says Lurie, who invented the ResQPOD device that was used on Ben Jabs. He sells the device for $100 through his company, Advanced Circulatory Systems. "We are putting them on the table."

    But they say their mission is to save lives. "We're still losing too many of these patients. It's a win for the community," Lurie says.

    Bob Niskanen, executive director of Take Heart America, incorporated in Minnesota as a not-for-profit corporation, researched cardiac arrest for 27 years before retiring as a senior scientist at Medtronic Physio-Control. His new consulting firm, Resurgent Biomedical Consulting LLC, focuses on emergency medicine and resuscitation issues.

    Niskanen says his group will promote unique devices such as the ResQPOD. "If products are unique and there are not other alternatives, and we … as a group think the evidence for use is strong, then we will recommend to the medical leaders of each community that they should consider incorporating these technologies," he says.

    The challenge, says Bob Walker, a local businessman and philanthropist who attended the Austin meeting, is to convince ordinary citizens they can prepare themselves to respond in an emergency.

    "If you want the community to embrace this program, you have to take some of the voodoo out of it," says Walker, president and chief executive of Matinee Media Corp. "You're going to have to take it down so Joe Average on the street is willing to walk into the Starbucks and take the AED and use it.


    "Without that, you could raise a billion dollars, and it won't do any good."

    March 11, 2007 at 12:01 PM | Permalink | Comments (0) | TrackBack

    Car Umbrella Holder


    That's different.

    From the website:

    Car Umbrella Drainer

    Finally, a compact place for your messy umbrella in the car!

    Container traps water while umbrella dries.


    Fits in car cup holder.



    $19.98 (39"-diam. umbrella included).

    March 11, 2007 at 11:01 AM | Permalink | Comments (0) | TrackBack

    Industrial Strength Koozie


    TherMax® double-walled stainless-steel from Thermos®.

    Cold enough for you?

    From the website:

      Stainless-Steel Double-Walled Koozie Stainless-Steel Koozies Keep Beverages 10 Times Colder Than A Bare Can

      TherMax double-walled insulating koozies from Thermos are like a freezer box for your 12 oz. beverage can.

      Made of unbreakable stainless-steel, they have a rubber grip and scratch-resistant base.



    Two for $29.99.

    March 11, 2007 at 09:01 AM | Permalink | Comments (1) | TrackBack

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