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March 19, 2007

bookofjoe Moneymaker™ — Take it to the bank


Note to [paper] catalog publishers: your website should appear at the bottom of every single page of the catalog — including the front and back covers — on both sides.


Because if most people are anything at all like me (yes, I know, probably not a valid assumption — or a very good thing, come to think of it), they tear out the page with the item they're interested in, to use later when they're online.

Assuming, that is, that they're not multi-tasking like me: I mean, I'm listening to my boombox (Pink Floyd — "The Wall") at volume 10 (of 10, not that you asked or care), striding along on my treadmill at 1.0 mph, watching the NFL Network with the sound off and typing these letters.

Oh, yeah — and occasionally drinking from the can of Diet Coke to my left and chewing my gum.

Let's see, that six things at once — no wonder bookofjoe's so messed up.

But I digress.

The reason your website should be on each page is that if you're anything like me (been there, done that, enough already, joe) you'll find yourself in front of your computer with a bunch of random catalog pages, items of interest and no idea which catalog they came from.

99% of people at that point will toss the pages in the trash and move on.

There's goes your money, Ms., Mrs. and Mr. Catalog Company.

Right down the profit hole.

Of course, there'll always be idiots like me and my crack research team (you don't have to be an idiot to work here — but it really, really helps and usually results in warp speed promotion) who won't stop there but will continue to drill down


and eventually locate your item and website.

A word to the wise from your opposite: don't create a business that depends on the efforts and interest of someone like me: how do you spell DOA?

March 19, 2007 at 01:01 PM | Permalink


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I have the attention span of a gnat, bouncing from subject to subject with scant comprehension and usually shoddy results. But thanks to computers I have achieved the pentultimate. I am a consummate mult-itasker.

Um...I mean multi-tasker. Now where was I?

Posted by: Ron | Mar 19, 2007 5:52:49 PM

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