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March 22, 2007

Mellow Yelo


Yelo (above) is a new holistic space at 315 West 57th Street (between 8th and 9th Avenues) in New York City where you can drop in, tune out and fall asleep if you need a power nap to get you through the remainder of your day.

Here's Christine Muhlke's March 11, 2007 New York Times story about the place.

    Suite Dreams

    Somewhere between a power nap and a disco nap lies Yelo. The new sleep spot on West 57th Street is getting New Yorkers to take a load off — in the purely holistic sense. Drop into the futuristic space with or without an appointment (a monitor in the window alerts passers-by to the next available opening, also visible at www.heloyelo.com) and settle into a YeloCab, a patented, high-tech honeycomb where everything from the chair to the temperature (and the Nepalese cashmere blanket) is calibrated to lull you to sleep for 20 to 40 minutes — all you need to boost your productivity and alertness, according to Nicolas Ronco, Yelo’s founder. Ronco, a 39-year-old former business-development executive, admired during trips to Asia how his Eastern colleagues handled stress by taking quick naps during the day. Experiencing reflexology and sleep therapy in Japan and volunteering on an ashram in India taught him the power of calm in the midst of a metropolis. But there’s nothing New Age about the space, which is gender-neutral right down to the hard-to-find products it sells. “We have guys who are embarrassed to come in here,” Ronco says, “but then they buy memberships and stop in before meetings or dinners. It’s better than going home.” An annual membership costs $100 to $500.


212-245-8235 is the number to call.

March 22, 2007 at 12:01 PM | Permalink


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