Blue Moon Ice Cream — Invented in Milwaukee around 1950 but I never heard of it when I was growing up there

I guess my childhood was even more deprived than I thought.

How else am I to make sense of what I learned in M. L. Johnson's May 30, 2007 Associated Press story about Blue Moon (above) and other unusual ice cream flavors peculiar to various regions of the U.S.?

Here's the article.

Grape-Nuts, Dates, "Blue Moon" Make for Regional Ice Cream Faves

Grape-Nuts in New England. Blue Moon in Wisconsin. Red bean in Hawaii. Date in Palm Springs.

Vanilla and chocolate may rule America's collective palate when it comes to ice cream, but regional - some would say unusual - variations nevertheless thrive throughout the country.

These are ice creams loved as much for their familiarity as for their exotic taste. It's a comfort food thing. Breakfast cereals and beans may seem odd additions, but for the right people they provide ties to regional or ethnic flavors from childhood.

Which is why when Roger Gifford and his brother, John, began making ice cream at their family's Skowhegan, Maine, dairy in 1980, they turned to decades-old recipes saved from their grandparents' ice cream business in Connecticut.

One of their original flavors, Grape-Nuts, ranks behind only vanilla and chocolate in supermarket sales for the company, says Mike Brandt, sales and marketing director for Gifford's Ice Cream.

"Grape-Nuts is a phenomenon," he says.

Many people combine it with another New England staple, drizzling warm maple syrup over ice cream.

"It is a northern New England traditional flavor," Brandt says. "You won't see that outside of northern New England."

Blue Moon ice cream is popular in Wisconsin and Michigan, where it is made by several small dairies. The bright blue ice cream with a taste reminiscent of Froot Loops breakfast cereal was created in Milwaukee around 1950, says Andrew Plennert, owner of Chicago's Edgar A. Weber & Co., which now owns the formula.

Many adults who grew up with it still love it, making it a top seller not only in the region, but also on Internet ice cream dealer IceCreamSource.com.

"It's a very Midwestern flavor, and why it's so popular with us is that you can't find it anywhere else," says Steve Sauter, founder of IceCreamSource.com.

His company's top seller is black licorice, a popular flavor from the 1930s and 1940s. Many orders come from senior citizens who remember it from their younger days, Sauter says.

Lappert's Ice Cream, of Richmond, Calif., makes red bean ice cream with the azuki beans used in Asian cuisine. It sells well in Hawaii, where Asian influence is strong, "but you can't give it away on the mainland," says sales manager Bob Marker.

Ray Ford, who owns Christina's Homemade Ice Cream in Cambridge, Mass., has had success with Asian flavors such as green tea, ginger and red bean, as well as Hispanic-influenced varieties, such as ancho chili (it's a mild heat).

Specialty flavors often develop from food already found in a particular area.

Mike Lappert, who owns Richmond, Calif.-based Lappert's Ice Cream, says he hadn't considered making date ice cream until he opened a new shop this year in Palm Springs, Calif.

"I had never heard a request for date ice cream, but all the sudden, we were getting requests for date milkshakes," he says, "so we started making them and throwing some dates in."

Now his company makes date ice cream that it sells only in Palm Springs.

Many Northwest berries, such as loganberry and boysenberry, have a similar limited appeal, Lappert says. When he goes to Seattle, he finds a number of desserts made with huckleberry, but he wouldn't try to make that into an ice cream.

"Nobody would even buy it, nobody would even know what it is," he says.