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July 29, 2007

Personal Mister — Episode 2: Evian Brumisateur Spraydown

300jokook

Jeez, they're closing: it was less than two weeks ago — July 16, 2007, to be precise — that I featured Misty Mate's creation of the personal mister space, and now here's mighty Evian attempting to hose them down.

Craig Wilson wrote about Evian's entry into the personal water-aided cooling space in his USA Today "Final Word" column of July 24, 2007.

    From his piece:

    And now you can buy mist. Evian is pushing Evian Brumisateur spray this summer. It's $15 for a 14-ounce can [top].

    Here's what the marketing department has to say: "Spray it on and feel the cooling sensation as the millions of tiny micro droplets reach your skin and instantly go to work to refresh... A great way to cool down during an afternoon at the beach or a brisk workout."

    How about going in the water? Or taking a shower?

    I understand misting plants. I've done it for years.

    But misting me?

    Being the hard-hitting investigative reporter that I am, I decided to give it a try. Maybe I was wrong about this. Maybe this was the greatest thing since sliced bread.

    First of all, I would recommend anyone using this product take his glasses off before spraying. I did not. I'm also not sure a million tiny micro droplets reached my skin. Maybe a thousand. But, hey, I might be nitpicking here.

    But to be honest, it left me, well, mystified.

....................

14 oz. for $15.

July 29, 2007 at 01:01 PM | Permalink


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Comments

I told her that i wanted to be her mister. I guess I should have been more specific.

Posted by: ifimust | Jul 30, 2007 2:26:31 PM

Evian mister has been around for at least 30 years. It's very pleasant to hydrate your skin on a long flight.

Posted by: | Jul 29, 2007 2:26:12 PM

That stuff's been around since the early 80's. I remember being aghast my cousin would purchase such a thing, but then again, she was one for conspicuous displays of consumption...

Posted by: jim` | Jul 29, 2007 1:30:07 PM

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