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July 2, 2007

Welcome to my nightmare: When the going gets tough, the Gray Lady turns pro

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Yeah, well, the New York Times has sat quietly watching all these years while gizmodo and engadget and their ilk rose to the top of the TechnoVisibility meter.

Guess what?

There's a new kid in school and his name is nytimes.com/bits — but you can call him "Bits" for short.

It stands for Business, Information, Technology and Society.

"Introducing a blog about the technology world, updated several times a day, with the insights and discoveries of 12 reporters."

You're talking about the best of the best — in no particular order:

• Louise Story

• Saul Hansell

• Miguel Helft

• Damon Darlin

• Katie Hafner

• David F. Gallagher

• Brad Stone

• Eric Taub

• David Pogue

• Michel Marriott

• Matt Richtel

• Barnaby J. Feder

A bit of drilling down by my crack research team — now semi-compos mentis, which equates to being capable of focusing both eyes on one thing — yields the fact that the Times blog started on January 4, 2007.

Don't ask.

That giant sucking sound you hear is advertising money — a lot of it — exiting the current big tech websites and diverting its flow into the Times piggy bank.

July 2, 2007 at 03:01 PM | Permalink


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Comments

And.... If you want to see an uptick in visitors, put monetize, whore and bling bling all in one headline.

It would drive the Google search users crazy.

Posted by: Ray | Jul 2, 2007 7:26:39 PM

Keep saying, you need to monetize this and whore this baby out with the bling bling dawg!

You'd kick all their asses!

Posted by: clifyt | Jul 2, 2007 4:14:58 PM

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