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August 5, 2007

'100 years from now, people will look back on this day as the rebirth of a truly great company' —Chrysler CEO Thomas W. LaSorda

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A line from John Lennon's "Imagine" comes to mind, to wit: "You may say I'm a dreamer" — but in this case I'm afraid LaSorda is the only one.

He was quoted thus in yesterday's New York Times story by Nick Bunkley about the divorce the previous day of Chrysler from its former parent, Daimler-Benz.

Think about the year 2107 for a sec — do you really think a company called Chrysler will exist?

I don't.

In fact, I'd say that not one person in 100,000 will even know it ever existed.

Consider that as of March 24 of this year, a "far from complete" list numbers 3,484 car makes since 1894.

And that according to Wikipedia "there were over 1,800 automobile manufacturers in the U.S. from 1896 to 1930."

Is there anyone among you who recalls Ajax?

How about Windsor?

Didn't think so.

As of today LaSorda leads the Official bookofjoe Most Bizarre Statement of the Month sweepstakes by a comfortable margin.

August 5, 2007 at 10:01 AM | Permalink


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Comments

One day later everyone else figured this out.

Yesterday, Aug 6th, Jalopnik reported that Bob Nardelli — famous to Toolmongers as the guy who got rid of all the good help at your local Home Depot, replacing them with home-office-controlled automotons — was named the new CEO of Chrysler. Bye Bye LaSorda

courtesy of http://toolmonger.com

Posted by: Ray | Aug 7, 2007 2:54:22 PM

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