sermo.com — 'Like Facebook for doctors'

That's how Shawn Lea — chief of my widely acclaimed crack research team — described it in a heads-up to me this morning.

When Shawn Lea talks, I — unlike the losers who don't realize there's a prophet[ess?] in their midst — listen.

But I digress.

sermo is the brainchild of Dr. Daniel Palestrant (above).

Me, I would never join a club that would have me so I guess I'll just watch from a distance through heavy lenses.

Note to Dr. Palestrant: One of the first things a new website needs to do these days to get noticed amongst the ever expanding crowd is to get video up on YouTube.

A video featuring Dr. Palestrant can be viewed here, via a link on sermo.com's website.

Much, much better to have it up on YouTube, which it's not, as best my widely acclaimed crack research team could determine by searching "sermo", "sermo.com", and "Daniel Palestrant".

Because then I could've led this post with the video instead of a screen grab from it, far more likely to result in good things happening than mentioning it down here where only the desperate and bored — sorry, but sometimes the truth hurts — are still reading.

And another thing: His credibility would improve if he wore a tie.

Maybe, joe, you should stick to passing gas.

Alright, alright — I'm outa here.

But before I go, let me note Jessica E. Vascellaro's article about sermo in today's Wall Street Journal, which offers another view of this company and its prospects.

Note to Rupert Murdoch: You better up her salary significantly — real soon now — before she's snatched away by a competitor; though relatively young (Harvard class of 2005) she's already one of the Journal's stars.