ET's Alarm Clock

Adam Baer described this futuristic alarm clock in today's New York Times T magazine supplement, as follows.
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Sleeper Cell

There’s no shortage of snooze aids out there, but most of them don’t take into account how we wake up. Enter Zyken’s NightCove, a sleep-rhythm alarm clock that caresses you awake. This futuristic box creates light combinations of varying color, wavelength and intensity. A dusklike amber glow darkens at bedtime; short pulses of white and blue light gradually awaken you come morning. The device also features an array of original sounds, as well as a connection to an MP3 player on the off chance that you need to be roused by a 30-piece orchestra.
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$2,500.