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January 27, 2008

NPRmusic.org

Vvvvvbbhiik

Still in beta, the website went up last November "... to the joy of many listeners and the consternation of some local public radio stations...."

I'm certain that won't bother those of you who can't get a local public radio station or live outside the U.S.

You can read all about it in Marc Fisher's January 13, 2008 Washington Post article, which follows.

    NPR's music Web site troubles member stations

    Wealth of programming is seen as competition for listeners and dollars

    Living in a city without a full-time jazz station, one must rely on CDs and downloads to get his fill of Miles Davis and John Coltrane. To discover new jazz from singer Madeleine Peyroux or pianist Bruce Barth, for instance, it may be necessary to turn to music blogs and pay satellite radio.

    But now comes NPR Music, a sprawling Web site from National Public Radio that features the NPR jazz (or classical or folk or indie rock) shows that don't air on Washington's public stations — as well as song lists, video and audio of concerts, music-related stories from NPR's news shows and a raft of programs from public stations across the country.

    The Web site, NPRmusic.org, which launched in November to the joy of many listeners and the consternation of some public radio stations, helps fill the gap in the many parts of the country where jazz, classical and other traditional public radio music formats are vanishing as stations increasingly focus on news and talk programming.

    "As listening to radio flattens, we are looking to use digital platforms to reach audiences with music that crosses genres and geographic boundaries," said Maria Thomas, NPR's senior vice president for digital media.

    NPR Music includes programming from the network's own shows as well as from 12 of its member stations, including top music producers such as jazz WBGO in Newark, N.J., acoustic rock WFUV in New York, classical WGUC in Cincinnati and Austin's KUT, which features a mix of rock, blues, jazz and Latin sounds.

    But perhaps the best-known and most original public radio music format, the eclecticism of KCRW in Santa Monica, Calif., is nowhere to be found on the NPR site, nor is the alternative rock of WTMD (89.7 FM) in Towson, Md. In both cases, station managers believe the new site is undue competition or detracts from NPR's mission.

    "NPRmusic.org is the first service NPR has created that competes with NPR stations for listeners' time," says Stephen Yasko, general manager of the Towson station, one of four public stations serving the Baltimore area. "They're reducing the number of hours a listener spends with their local public station. NPR Music is potentially taking membership money away from WTMD." (NPR is funded in large part by membership fees paid by public stations across the country; those stations in turn depend heavily on listener and corporate donations.) When a show such as "World Cafe," a daily two-hour broadcast of world music from Philadelphia's WXPN, airs on the Towson station, it includes promotional announcements for NPR's music Web site, so Yasko believes he is "involuntarily promoting something that draws listeners away

    from my station." For that reason, he is "very strongly considering dropping 'World Cafe.'" Similarly, KCRW General Manager Ruth Seymour told the trade newspaper The Current that she saw no reason to put her programming on the NPR site because her station has its own brand and reputation to protect.

    Those stations that do share programming with the Web site hope both to stretch their business model — the NPR site will share revenue from corporate sponsors with participating stations — and to lure new Web listeners back to the stations' own sites and radio stations.

    Ironically, NPR Music sounds more like a creative, genre-busting radio station than do many actual public stations. It's a place where radio adds value, with smart critics presenting and telling stories about music, programs that happily smash through the genre limits that make so much of radio too predictable, and online-only shows such as "All Songs Considered," which grew out of listeners' fascination with the music producers used to fill the spaces between stories on NPR's "All Things Considered."

    "The public radio listener is not bounded by a particular genre," Thomas said. "It is absolutely an intentional part of our strategy to bust the format and connect to public radio listeners, who are characterized by certain qualities, including curiosity, lifelong learning and joy."

    You can listen to top 10 song lists put together by classical, jazz, rock and folk critics, along with a video documenting how the Washington band Georgie James responded to NPR's challenge to write and record a song in two days — a full menu of music you unfortunately can't hear on the radio.

January 27, 2008 at 10:01 AM | Permalink


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Comments

I would disagree with you, Rob. My NPR station here in Des Moines has a lot of very relevant local programming. That would be lost on a national broadcast. I do agree that the websites are fragmented to an annoying degree. I remember a few years back that all the MLB teams were on their own with regards to their web presence. Now, the league has integrated all teams into a main site and it is a model for other large entities - MLB's technical arm also runs the MLS site, for example. If NPR could do what baseball did on the web, I think it would be for the better.

Posted by: Andrew | Jan 28, 2008 8:50:11 AM

personally i think all of npr ought to be broadcast on sirius or xm, forget the local stations completely. right now the npr national web of stations is very fragmented and inconsistant which makes the listening experience very frustrating as one drives from one broadcasting zone to the next. put all the npr programs on satellite and then split the financial pie with every show.

Posted by: rob | Jan 27, 2008 10:23:00 PM

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