'Isolde's Ascension (The Shape of Light in the Space After Death) — Episode 2: Sold

"Haunch of Venison, a London gallery that Christie's bought a year ago, was here for the first time. Although it was excluded from Art Basel and the Frieze Art Fair in London because of its new auction-house association, it was accepted at Maastricht because of the presence of Sotheby's-owned Noortman Master Paintings. In the center of its booth, in a small darkened room, is 'Isolde's Ascension (The Shape of Light in the Space After Death)' [above], a video by Bill Viola priced at $300,000. While video art is old hat at contemporary art fairs, this is believed to be a first for the European Fine Art Fair. It was the first thing the gallery sold on Thursday."

That didn't take long: the show didn't even open officially until last Friday.

You could look it up.

You snooze, you lose.