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April 21, 2008

Dubai Metro bookofjoe Line: 'All aboard'


The Dubai Metro is offering naming rights for any Dubai Metro station or one of the two lines of the Dubai Metro network.

Says so right in the full page ad (above) in the latest (April 19, 2008) issue of The Economist.

The thing is, I'm not sure which would work better for me, a Metro station or an entire line.

Hey, why not think big?

As Albert Szent-Györgyi, who won the 1937 Nobel Prize in Medicine or Physiology for his discovery of vitamin C, remarked, "If you're going to go fishing, use a large hook."

If you want your own station or line, be my guest: namingrights@rta.ae

I wonder what a reasonable opening bid might be.

According to an editorial on the subject in the April 18, 2008 Financial Times, 23 of the 47 stations on the two Dubai Metro lines are still open to the highest bidder.

The Metro authority "... says it has 250 companies in its queue, logos at the ready."

Well, guess what?


Now there are 251.

April 21, 2008 at 02:01 PM | Permalink


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i want work in this copany tell me how i cantacont
best regards

Posted by: ayman galal | Mar 14, 2009 4:55:01 AM

I hope that one day everyone will know that the best falafel in Dubai can be found just outside bookofjoe station. But before then, I have to point out that you're missing out on a very exciting bit of typographic trivia - the rare "fj" ligature, previously found almost exclusively in fjords! Try redoing the little green sign with Adobe Caslon Pro or another ligature-friendly font, and I think you'll be happy with the results. Drop me a line if you need help, or check http://www.limeduck.com/2008/02/11/the-type-that-ties/ for other ligature-linked lunacy.

Posted by: david | Apr 22, 2008 12:58:25 PM

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