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May 2, 2008

Shower with your suit on — No, not your Speedo

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From websites:

    Washable Shower-Wearable Suit

    Now, given that us bloggers don't have to move much from our... seats, we usually don't need to dress up. Especially not in formal suits. But I do understand that the rest of you have a real job — as my friends never tire of pointing out — and you do need things like this.

    I present to you Australian innovation at its best: The washable wool suit. It's bound to save you more than just pocket change at the dry cleaners and besides, it's Bondishly cool.

    Made mainly from fast-drying Australian merino wool by the Japanese firm Konaka, it's aimed at the businessman who is required to remain fully suited in the sweltering heat and humidity of an Asian summer.

    The idea is that at the end of a grueling day the suit can be hosed down in the shower, then hung up to dry — regaining its shape, creases and freshness overnight and saving on costly and inconvenient dry cleaning.

    As always, it's only available in Japan. An amino acid that makes our hair and nails water-repellent has been used to make the suit amphibious.

    Have a look at the video where the guy wears his suit into the shower and still manages to get to the office in perfect condition the next day. It's ideal for me, I hate all the work that goes into steam pressing and I always forget to either drop off or pick up my clothes from the dry cleaners before important events.

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The suit dries in two hours.

Technical information: "With a hollow fabric structure, the suit allows air to pass through easily and is blended from fabrics rich in wool: one made of pure wool and the other containing wool and polyester at a ratio of 83% to 17%.

"Water repellent is added to the suits and machine-washable interlinings, while eco-super 3D processing is used to maintain shape. The final finish uses the natural amino acid L-cysteine — a type of amino acid contained in hair, nails and skin — to maintain the Shower Clean Suit’s clean shape."

From another site:

    Washable Merino Wool Suit

    No time to take your suit to a dry cleaner? Just turn on the shower to wash it at home.

    Washable suits are already available but Japanese clothing company Konaka says its “Shower Clean” line of business suits, which can be washed in a warm shower and require no ironing, is one-of-a-kind.

    The firm’s Web site shows how to clean them: Reverse the jacket and pants, put them on clothes hangers and douse with warm water for a few minutes to clean the inside. Repeat the process to clean the outside, then drip-dry.

    Konaka is targeting job-hunting college students as well as young businessmen living alone, company official Shigeyuki Tsuchiya said.

    “They often don’t have time to take their suit to a dry cleaner and it’s difficult for them to iron a wool suit,” he said. “Our suit can return to the original shape easily after a shower.”

    The suits, available for both men and women, will be priced between $260 and $492, according to the company, which has some 320 stores in Japan.

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Well, there it is.

[via Yash Desai, fashionfunky.com and telegraph.co.uk]

May 2, 2008 at 12:01 PM | Permalink


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