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August 16, 2008

What is the white powder on a stick of gum?


You could look it up.

Now, don't you feel better?

I know I did.

Until my relentless crack research team, unwilling to accept Wrigley's powder formulations as the industry standards, happened on the following:


You could look that up too.

So who ya gonna believe: Wrigley, or Specialty Minerals?

Long ago and far away, in another century and on another continent, I read the following in "Science and Sanity," Count Alfred Korzybski's landmark 1933 text establishing the science of semantics: "When in doubt, read on."

Five words worth remembering.

They've stood me in good stead over the years when puzzled or at an impasse.

Don't just sit there ruminating like a bump on a pickle — move forward.

The world loves movement and detests stasis.

Focus your scanning tunneling microscope on some dead insect next time you happen on one: you'll be amazed at all the activity once you get down to where the real life force happens.

But I digress.

The crack research team read on, and on, and on.

They read so much they finally fell asleep, heads on their desks.

But guess what?

On each computer screen the following appeared:


So I guess you're just gonna have to be satisfied with what they did succeed in finding and, like me, conclude that the white powder on some chewing gum products (e.g., Wrigley's) is sugar or artificial sweetener while others sport limestone.

Perhaps a bookofjoe reader with intimate knowledge of the chewing gum industry will throw us a bone.

Even if it is made of spun sugar.

August 16, 2008 at 12:01 PM | Permalink


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Well done.

Posted by: wistrade | Aug 16, 2008 3:30:10 PM

What would it gain Wrigley to lie about this? I believe that it would be a health code / FDA violation if they did.

I'm CERTAIN that others use other substances...all probably for different reasons around how their product is formulated.

Then again, I like talc...my hands are soaking in its chalky silky power as we speak.

Posted by: clifyt | Aug 16, 2008 3:16:34 PM

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