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October 15, 2008

It pays to advertise — Or, never buy car insurance from a woman named Flo

I wonder how many millions of dollars Progressive Insurance spent to create its idiotstick TV ad campaign, the very worst iteration of which appears above.

I mean, there's the fat check they wrote to their advertising agency, along with the big salaries their marketing group commands, not to mention what they pay the networks for commercial time.

All to convince me never, ever to buy Progressive car insurance.

Guess what?

They got their money's worth — it worked.

October 15, 2008 at 04:01 PM | Permalink


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Comments

At least I'm not the only one who finds her strangely hot...

Posted by: Rocketboy | Oct 16, 2008 12:18:51 PM

Sorry Joe, I'm with DS and clifyt on this one. I rather like her.

Posted by: Tamra | Oct 16, 2008 2:53:39 AM

They worked for me...I checked out Progressive a week ago because the commercial stuck in my head. Joe -- you seem to forget the idea of the commercial ISN'T to give you warm fuzzies, its to get you to remember the product. The price was right at what I was paying for Geico, so I didn't switch...

I find Flo to be sexy in a weird sorta way...maybe I should check out her IMDB page.

Posted by: clifyt | Oct 15, 2008 8:45:14 PM

Humm.. I'm not feeling the hate. Now an Old Navy commercial, that's another story.

Posted by: DS | Oct 15, 2008 5:58:14 PM

Stoopid!

Maybe they need an animal/mascot -- may I suggest the possum? The Progressive Possum. Praying mantis? ("Preying" mantis, maybe.)
Did you know that the possum has more teeth than any other land mammal? I did not know that. There must be some way to integrate a biting possum into an ad campaign for these poor folks. It could start by biting the shit out of Flo and whoever created her...

Posted by: Flautist | Oct 15, 2008 5:00:23 PM

You are right. It's annoying.

Posted by: Milena | Oct 15, 2008 4:15:46 PM

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